World Class Speakers

Adam Crozier

Chairman, Kantar
Adam Crozier
Adam Crozier
Adam Crozier

Chairman, Kantar

Adam currently holds the Chairmanships of Kantar, Whitbread plc, ASOS plc and Vue International. He also held the Chairmanship of Stage International until 2019. Previous non-executive directorships include G4S plc, Debenhams plc and Camelot Group plc.

Adam has had over 20 years’ experience as a CEO across four different industries, most recently as the CEO of ITV plc from April 2010 to June 2017. Over that time he has built a strong track record in transforming companies and leading successful management teams. Under Adam’s leadership ITV was transformed into one of the most successful and dynamic media and content companies in the world and its financial performance improved dramatically, with earnings per share increasing by over 800%.

Before joining ITV, Adam was chief executive of Royal Mail for over seven years. Prior to Royal Mail he was CEO of The Football Association between 2000 and 2002 and Joint CEO of Saatchi & Saatchi from 1995-2000.

Brian Wieser

Global President, Business Intelligence, GroupM
Brian Wieser

Global President, Business Intelligence, GroupM

Brian leads GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audiences, partners, platforms, and supply and demand dynamics.

Wieser has been called “Madison Avenue’s de facto Chief Economist.” In his prior role as Senior Analyst at Pivotal Research Group, he led the firm’s deep coverage of agencies, video and other digital content platforms, advertising and marketing technology, measurement companies and more. One of the most quoted executives in the industry, he is sought after for the deep understanding he developed as a securities analyst and in earlier roles as an advertising and investment banking executive. Previously, Wieser was EVP, Global Director of Forecasting for Interpublic’s Magna Global, CMO for venture-funded Simulmedia, investment banker at Lehman Brothers, and research analyst at Deutsche Bank. He is a Chartered Financial Analyst (CFA) charter-holder and during his tenure with Pivotal, received accolades from Institutional Investor.

Belinda J. Smith

Global Diversity Ambassador, World Federation of Advertisers
Belinda J. Smith

Global Diversity Ambassador, World Federation of Advertisers

Belinda J. Smith is the Global Diversity Ambassador for the World Federation of Advertisers. Previously, Smith was Head of Global Marketing Intelligence at Electronic Arts (EA) - creating their first central team to lead content, channel and audiences strategy as well as marketing effectiveness and measurement across all functions and lines of business. Smith came to EA as the architect and GM for EA’s global paid media discipline, including a heavy investment in EA’s in-housing efforts.

Prior to EA, Smith was the Director of Programmatic Strategy at 360i where she oversaw strategy, buying, and data across all programmatic accounts and client teams. Smith was also the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.

Andy Pilkington

Europe Media Director, adidas
Andy Pilkington
Andy Pilkington
Andy Pilkington

Europe Media Director, adidas

Andy began his career as a macroeconomist but traded one set of unreliable numbers for another when he entered the world of marketing. As a social media consultant in the early days of earned media, he helped companies like P&G, Vodafone, 20th Century Fox and Samsung explore and leverage this emerging area. Social media gradually became a “pay to play” model, and following this trend Andy moved to Dentsu Aegis Network to lead global media strategy for adidas. He later moved client-side with the brand, with the ambition of turning adidas into a world class advertiser. Now based in Amsterdam as European Media Director, he leads adidas’ media agency relationship, campaign planning process and overall media strategy for the region.

Sharon Hegarty

IM Marketing Director, Samsung
Sharon Hegarty
Sharon Hegarty
Sharon Hegarty

IM Marketing Director, Samsung

Sharon has twenty years of business and marketing experience, having previously held senior positions at Sky, TalkTalk and Virgin Media and Three.

A passionate leader who has delivered significant business growth within the telecoms, media and entertainment sectors, Sharon embodies a unique blend of commercial and creative acumen. Her energy and ability to lead teams and organisations through fast-paced change and evolutionary business transformation is unparalleled.

Sharon currently holds the position of IM Marketing Director at Samsung UK & Ireland and is instrumental in driving forward Samsung’s strategic approach to launch campaigns, 5G, and customer loyalty programmes, ensuring the business remains firmly on its growth trajectory.

Zeman Bhunnoo

Head of Analytics, Media & AI, Nestlé
Zeman Bhunnoo
Zeman Bhunnoo
Zeman Bhunnoo

Head of Analytics, Media & AI, Nestlé

From 1st July 2020 Zee is leading Advanced Analytics across the Nestlé group with particular application in commercial analytics and marketing science.

He has been Nestlé’s representative on the WFA cross media measurement initiative.

Prior to this he spent 6 years in Nestlé’s Breakfast Cereal division as Head of Analytics, Media & AI and 10 years at Ebiquity where he lead the global analytics practice.

Phil Jones

Head of EMEA Partnerships, Ads & Research Products, Google
Phil Jones
Phil Jones
Phil Jones

Head of EMEA Partnerships, Ads & Research Products, Google

Phil is a business leader with over 20 years of sales, partnerships and marketing management experience and nearly 15 years working across the breadth of digital media.

Having spent over 10 years working at Google, Phil currently leads the EMEA Ads Partnerships team, who have a mission is to build long term mutually beneficial partnerships that help shape the future of Google Advertising products.

Prior to that, Phil was a global business leader looking after one of Google’s largest agency partners - aligning the best of Google with the needs of the agency and their clients.

Before Google, Phil worked both agency and client side.

Outside of work, Phil is passionate about reducing homelessness and is a trustee for a charity called Launchpad.

Belinda Beeftink

Research Director, IPA
Belinda Beeftink
Belinda Beeftink
Belinda Beeftink

Research Director, IPA

Belinda Beeftink is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts. (i.e. ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR, Route and UKOM) at both board and technical levels.

Belinda is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner.

Belinda’s Media Research career has spanned time at ITV, DMB&B and latterly Telmar.

Belinda is a frequent speaker at conferences and seminars around the world and she is a past chairman of the UK Media Research Group.

Neil McEneaney

President & CEO, Numeris
Neil McEneaney
Neil McEneaney
Neil McEneaney

President & CEO, Numeris

As President and CEO, Neil McEneaney’s focus is on strengthening Numeris’ ability in meeting Members’ and the media industry’s need for enhanced audience measurement, consumer behavior data and industry-leading intelligence in a constant changing environment. Under Neil’s leadership, he has spearheaded the development and implementation of Numeris’ strategic vision of cross media measurement solutions, including launching exciting new cross-platform measurement initiatives in partnership with Kantar Media and ComScore.

Neil has over 25 years of media experience with responsibilities for managing the strategic direction, partnerships, business development and business operations of media companies. Neil’s broadcast experience includes Strategy, Digital, Sports, Media Operations & Technology, Rights Management, Competitive Analysis, and Finance as Chief Business Officer for CBC. Holding the role of CBC Interim Executive Vice-President, English Services, he was responsible for overseeing English radio and audio, television and digital operations across the country.

Neil is a Chartered Professional Accountant with a Bachelor of Commerce degree with Honours from Concordia University and a graduate diploma in Public Accountancy from McGill University.

Catherine Kelly

Vice President, Product Management, Numeris
Catherine Kelly

Vice President, Product Management, Numeris

Catherine has developed and continues to implement the Product Strategy and Roadmaps for Numeris’ Audience Measurement Services. She leads the team that is responsible for creating and implementing new products and technology. With our partners, Catherine and her team work to maintain Numeris’ global lead in the consumer behavior and audience measurement industry.

Prior to her current role, Catherine held the executive positions for Electronic Operations and Member Services. She also led the innovative introduction of three separate electronic people meter technologies.

Throughout her career, Catherine has had the opportunity to work with several Canadian advertising agencies and broadcast organizations from both a sales and research capacity. Using her industry experience, she has been a key speaker on Ratings Insights and Media Research at several national and global conferences, as well as regional colleges and universities.

Americo Martins

VP, Content, CNN Brasil
Americo Martins
Americo Martins
Americo Martins

VP, Content, CNN Brasil

Américo Martins is the VP of Content of CNN Brasil, a licensed company of CNN International. Americo has worked for many years for the BBC in London, where he was the Head of Americas and Europe – responsible for the operations of the company in both continents.

Previously, he occupied the Superintendence of Journalism and Sports at Rede TV! and was the president of EBC (Empresa Brasileira de Comunicação). He has held positions in Folha de São Paulo and Jornal do Brasil, as repórter and editor.

Rachel Shaw

Portfolio Head of Audiences, Content, BBC
Rachel Shaw
Rachel Shaw
Rachel Shaw

Portfolio Head of Audiences, Content, BBC

Rachel is Portfolio Head of Audiences, Content at the BBC, having joined in January 2019. Prior to this she’s been Vice President International research for Discovery Networks, and worked as Head of research for Channel 4 and Eurosport.

Tom Denford

Chief Executive Officer, North America, ID-Comms
Tom Denford
Tom Denford
Tom Denford

Chief Executive Officer, North America, ID-Comms

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.

With more than 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world leaders in helping advertisers’ media investments continually work harder to drive business growth.

Prior to founding ID Comms, Tom was Global Head of Communications Planning at media agency Carat and before that worked as Director of Communications Planning at creative agency JWT in New York.

Since founding ID Comms, Tom has focused on innovating the productivity of the client/agency relationship, most notably how media resource is organized, how agencies can work better together and how resources should be paid for. Tom is a strong advocate for greater transparency in advertising and was an advisor to the ANA’s 2016 Media Transparency investigations.
Tom holds a degree in Law (LLB) from London University, is an associate of the Management Consultancies Association (MCA), an Associate Lecturer for the Marketing Communications Masters MA at the University of Greenwich, a guest Marketing Lecturer for the MBA class at NYU Stern in New York and frequently moderates conferences panels, sit on award juries, and provides press commentary on trends in the global media industry.

Tom is the author of the 7Ts®, a strategic framework used by CMOs to empower their brands with a competitive advantage in media. The 7Ts® prioritizes areas of meaningful change for CMOs but highlighting where and how media impact can be increased.

Working alongside the World Federation of Advertisers, Tom authored the WFA’s white paper “ Global Agency Remuneration Trends and the Use of Performance Metrics ” and also published a white paper with WARC called “Media Transformation: How to Take a New Approach to Media, Fit for the Digital Age”.

In 2018 Tom founded the Global Media Council, a forum for the world’s leading client-side Media Directors to connect, share and learn from each other and to promote the function of media executive leadership.

Davide Crestani

Direttore Tecnico, Auditel
Davide Crestani
Davide Crestani
Davide Crestani

Direttore Tecnico, Auditel

Davide Crestani started his professional career in 1992 working as a developer at RAI during his last year of university.

In 1995, he worked in the Automation sector developing software solutions for data collection and processing.

He joined AGB in 2001 as the main architect for the UNITAM Metering Technology, developing both the Audio Matching and Back Office Solutions.

In 2010, Davide joined Nielsen as GTAM System Architect and, at the end of the project, moved on to a Client Engineering role on both digital and TV measurement platforms.

Davide Joined Auditel in 2017 in the role of Technical and Scientific Director, working on the development of the new Auditel Single Source Measurement Platform for the Italian market.

Tania Hobbs

Business Head: Content Advisory, Multichoice
Tania Hobbs
Tania Hobbs
Tania Hobbs

Business Head: Content Advisory, Multichoice

Tania’s role extends from overseeing audience measurement, including VOD and OTT, to involvement in driving content decisions, content discovery, metadata and genre projects and a host of other things I can't seem to find in my job description...

Alejandro Betancourt Buzás

LATAM Brand Director, P&G
Alejandro Betancourt Buzás
Alejandro Betancourt Buzás
Alejandro Betancourt Buzás

LATAM Brand Director, P&G

Alejandro [Alex] Betancourt Buzás (Latin America Brand Operations, Capabilities, and Communications Leader, Procter & Gamble). Brand Director, Procter & Gamble. Brand Building executive with over 15 years of experience in CPG, split in between strategic planning, innovation, communication development, P&L management, and Corporate roles. Alex is particularly passionate about Marketing Communications, Innovation, Design Thinking, Data-driven Marketing, Digital Transformation, and Capability Building.

In his current role, he oversees the innovation, creation of best practices, and generation of efficiencies´ initiatives for the disciplines of Media, Consumer Activation, Data Strategy & Technology, and Store activation for the Latin American region, and is also responsible for leading the reputation building efforts for the Company around Leadership, Innovation, and Citizenship.

Alex firmly believes curiosity is the most powerful tool humans have, yet the most underleveraged. Venezuelan and Hungarian national, Mass Media major by Universidad Católica Andrés Bello (Caracas, Venezuela), holds an Executive MBA by IESA (Venezuela), a Masters´ Degree in Commercial Management and Marketing by ISEAD (Spain), and a Specialist title in International Business by UNIMET (Venezuela). Speaker at industry Conferences, Judge at Awards and Festivals, Alex is also a Guest Lecturer at Instituto de Estudios Superiores de Administración (IESA) and other institutions. Baseball, golf and tennis fan, he lives in Panamá with his wife, Patricia, and his two children: Nicolás and Rocío.

Fabrice Mollier

President, Canal Plus Brand Solutions (Saleshouse of Canal + Group)
Fabrice Mollier
Fabrice Mollier
Fabrice Mollier

President, Canal Plus Brand Solutions (Saleshouse of Canal + Group)

Fabrice graduated from ESSEC Business School in 1992 and started his career as a Consultant in Spain. He joined the TF1 Group in 1994, initially launching and managing several BUs in diversifications at Teleshopping (e-commerce) and as General Manager of TF1 Games.

In 2006 he became TF1 Marketing Director and oversaw the launch of DTT national channel as President, appointed to lead TF1’s thematic channels (TV Breizh, Ushuaia, Histoire) as President in 2011. He joined TF1 Publicité in 2013 as VP Marketing and launched the Data Strategy (One Data) and new TV+Digital offers.

Fabrice moved to Canal + Group in 2018 as VP Marketing, Strategy and Operations at Canal + saleshouse and launched “CanalXChange”, the French first data-planning initiative in linear TV. In June 2020 he was appointed President of Canal + Brand Solutions, overseeing Advertising across TV (30 channels, including Canal +, C8, CNews), Digital (MyCanal, 1st French premium video platform), and Movie theatres.

Fabrice is actively involved in industry associations and was President of EGTA in 2017-2018.